Tuesday, August 19, 2008

The Wolf has undoubtedly spent countless thousands of dollars advertising its brand, endless hours training its jocks to say “The Wolf” as the first thing out of their mouths, hired an Imaging Director to create an aural brand built around the station name, a Promotions Director to build visibility of The Wolf brand, driving home “The Wolf” over and over again. … Just a little piece of advice for all the amateur Program and Promotions Directors out there thinking of trying something like this; you only change the name of your radio station if you’re going to actually change the format of the radio station.