OK, So I’ve been looking for work, for just about six months now. I’m not going to go into great detail about the foibles of who I’ve talked to or what’s transpired. But it has been very interesting. It seems these days, since I’ve been at this radio thing for quite a while now, and worked in mostly large markets, that quite a lot of potential employers in middle-sized markets, or even markets under top 10, won’t even consider me for a gig. I get lot’s of notes that essentially add up to… “what, are you crazy, why would someone with your background even consider this gig?” But, that’s not what I’m gonna talk about. Today, it’s my rant on the ads that potential employers run in the “trades.”
Some of the ads I see in the “help wanted” sections of the radio trades really do perplex and amaze me, and occasionally I’ll see some really moronic postings on the “big” corporate radio job boards as well. God, I wish I would have taken a screen-shot of one I saw just last week. This guy (or gal) posted for a talent for I believe a CHR or maybe it was a streamer. Ahhh, my memory isn’t what it used to be. Anyway, in one sentence this poster broke two EOE laws: “(one guy/ one gal) based in LA between the ages of 25-35.” OK, two prerequisites for EOE are “no age or gender discrimination.” For this gig, you have to be between the ages of 25 and 35 and he/she has already told us that he/she has two gigs, but each one is gender specific. How do these people in these hiring positions get away with this! If I was a programmer and posted this, my head would be served to me on a platter. So Mr. or Ms. employer, remember next time make it something like: “You must be relatable to a 25-35 year-old listener, women and minorities are encouraged to apply.” It’s really not that hard chief!

Next we’ll move on to a few fairly recent ads that I’ve run across. I’ll even include a few screen-shots, with the names changed or blurred to protect the innocent. Here’s one for a really big radio division, and this example is more of a pet-peeve of mine than anything directly “wrong” with the posting. OK, it’s for a Director of Programming for a network, the Hispanic division to be exact. All in all, it’s a pretty good posting. You’re gonna need a lot of experience, seven plus years to be exact, have to know how to develop and implement new programming, good… and of course speak Spanish. Makes sense, it’s for a Hispanic network. And make sure that you know Arbitron and how to handle research. No problem. Now here’s the kicker….. You have to know how to use Microsoft Office! WHAT! Wait a second here. If the guy or gal that they find is a programming whiz, has all the tools necessary to make a great product, make what comes out of the speakers really hum, who gives a damn if they know how to use Microsoft Office! If they’re really that good, hire them a damn secretary. I can see it now, “We have a great candidate for the Hispanic network, they are really great at programming and development and can really make the network sound better and get more ratings than anyone else on the planet, but they don’t know how to calculate on an XL spreadsheet.” Oh brother. Besides, who the hell doesn’t know how to type a letter in Word these days? Maybe I’m assuming too much here, but there is just so much wrong here… on so many levels.
Remember that EOE thing? Sorry, you have to have a vagina for this gig!
My God, how do they get away with it. I love the rest of the posting, it’s short and sweet and right to the point. “Strong opinions and handle lot’s of calls.” Right on, my kind of talk programmer! But if I have to get a sex change for the gig, I think that might qualify as an EOE problem. Come on, have some “balls” next time, put in a slug line that says, “vagina’s only need apply.” or “sorry, no penises in this position.”
One of my personal pet-peeves is posting for PD or talent gigs that require some kind of specific computer skills tied to a particular application. Take this ad for example…
This is an ad for a medium market PD overseeing a couple of radio stations. It pretty much runs through the entire litany of duties that any PD would be expected to handle, but you have to know Cool Edit and Prophet. All of this sounds very logical, until you start to dig around a little bit under the dirty underbelly of what’s really going on here. What if you’re more familiar with ProTools? What if you’ve only used another automation app? Who really cares! What really matters here is can the individual make the product that emanates from the transmitter more compelling, get more listeners and in return, more ratings! Can they make a good product! As one very, very wise Programmer once told me, and he/she told me many very smart things, but all else pales in comparison to this little piece of advice: “All that matters is what comes out out of the speakers.” The damn audio editor and automation software and all the other crap lying around a radio station are just widgets. Tools that in the right hands, can be used to make what comes out of the speakers worth listening to. To make better radio! Remember, that’s what we do! We make entertaining and compelling radio. Fark the tools, make me an exciting product that people want to listen to. The tools are just…. things. A great programmer with a wire recorder and a crappy mic beats a crappy programmer with an HD Signal and a Neuman any day! I guarantee it! Remember our ‘first love,’ audio entertainment that comes out of the speakers. I suspect, but I could be wrong… it’s been known to happen a time or two, that when you see an add that really gets into the specifics of ‘tools’ and ’stuff,’ they really need an office assistant, not a programmer. Eh. Whatever….
One other thing I’ve been seeing a lot of is Programmers who ask that you only snail-mail your demo.
OK, I get it, you’re getting scores of emails with huge attachments and the IT guys are after you cause you’re clogging up the corporate Exchange Server. Ya, it’s a hassle. But think of the alternatives… Tons of little padded envelopes with discs and hard copy resumes. Now that seems like a hassle. Gawd, that was one of my least favorite jobs as a programmer. Give me the mp3’s any day! Besides, that is one big ass market over there to the left. Seems somebody there might have some basic computer skills and someone in charge of IT might know how to filter out monster files or something. Of course, there is always some idiot who will send you a link to a password-protected Myspace page, a 50 meg audio file or worse. This one gets to the point:
Just for the record, I’ve seen other ads, much much worse, I just never really took the time to make a screen-shot or two and bitch about it. I guess this kinda’ gets it out of my system, for a while. Here’s an idea! Why not make your resume as a pdf file and embed a quick mp3 demo into the page! The potential employer just gets one file, with your resume, cover letter and demo all in one shebang! Here’s one genius looking for a gig who did just that! (Warning: Gratuitous self-promotion up ahead)
—>> john ford resume and aircheck pdf file